1910 Fruitgum Company

1960s Bubblegum Pop Band

The 1910 Fruitgum Company is an American bubblegum pop band that became prominent in the late 1960s. The group's name comes from a candy wrapper that one of the band members found. They were part of the bubblegum pop movement, which produced upbeat, catchy tunes with simple, childlike lyrics. The band was signed to Buddah Records and their first hit single, "Simon Says," was released in 1968 and reached the No. 4 spot on the Billboard Hot 100 chart. This success was followed by other hits like "1, 2, 3 Red Light" and "Indian Giver." The group's music often featured sing-along choruses and light-hearted themes that appealed to a young audience. Although their popularity waned as musical tastes shifted at the end of the 1960s, the 1910 Fruitgum Company left a lasting mark on the bubblegum genre and continues to be remembered for their contributions to this playful and distinctive style of pop music.