Bubblegum

Bubblegum (also called bubblegum pop) is popular music in a catchy and upbeat style that is considered disposable, invented or marketed for children and teens. The term also refers to a pop subgenre originating in the United States in the late 1960s that evolved from garage rock, novelty, and the Brill Building sound, and which was also defined by its target demographic of immature and young teenagers. The Archies' 1969 hit "Sugar, Sugar" was a representative example that led to cartoon rock, a short-lived trend of Saturday morning cartoons that heavily incorporated pop rock songs in the bubblegum.